Understanding Brand Identity

A strong brand identity helps a business differentiate itself from competitors and establish a connection with its target audience, leading to increased brand recognition and customer loyalty.

• Consistent branding can increase revenue by up to 23%. (Source: Forbes)
• Strong brand identity can improve customer loyalty by up to 33%. (Source: Entrepreneur)
• A well-designed brand identity can increase brand recognition by up to 80%. (Source: Small Business Trends)