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According to a study by Gallup, highly engaged customers are 23% more profitable than their less engaged counterparts.- A report by Temkin Group found that customers who have an emotionally positive experience with a brand are more likely to be loyal, recommend the brand to others, and forgive the brand for mistakes.
- A study by Hubspot found that businesses with highly engaged customers have higher levels of customer satisfaction, customer retention, and customer referrals, compared to businesses with low levels of customer engagement.
